There was a time when sportsmen and athletes were idolized by the younger generation, but today, things are a bit different. The internet is becoming an important part of almost everyone’s life and the younger generation has new ways of finding their heroes.
For example, in the 1980s, if you wanted to see Top Gear or World of Sport, you had to wait for a week and watch them for an hour. Today, you can easily access unlimited content on any subject that you are interested in, anytime you want. There are many people that make a living online by attracting an audience.
Some of them are so popular that they are shifting from the virtual world to the real world. One of the most prominent names in this regard is Olajide ‘KSI’ Olatunji. He used to make videos about football computer games, then with a white-collar boxing match, he broke the viewing record.
The worldwide availability of the internet means, you can become famous from anywhere in the world, if you find an audience who is interested in what you do. He says that he has been playing online racing games for many years and he can’t even remember when he started. And when he got a job, he would spend his income on his hobby.
Soon enough, he started uploading videos to social media, but the only purpose was to interact with other people who are interested in this. It was not easy at that time to find anyone outside the online platforms who would be interested in this hobby. After few years when he had mastered that skill, he began live streaming as well. He started getting followers slowly, but then he went viral. So we decided to go for everything and not face the challenges of being a customer constantly.